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Pure Grit

The phrase “Vegan BBQ” creates a political storm of questions and confusion.
But good food is good food, so why are we questioning it?

Pure Grit is in New York, so that’s where our OOH will be

Pop-up Gut Check

Pure Grit will bring a pop-up food cart to Coney Island, a place where people already trust their gut and don’t question fun.

We’ll take over the front seat of the scariest rides, awarding the real risk takers lunch on us.

Lastly, we gave the packaging a facelift with the new tone and feel

Made with:

AD: Sean McSherry (He’s a water enthusiast. Idk either, ask him about it.)
ST: Ryan Waltz (Thinks deeply about trivial things, like say, BBQ)
ST: John Simons (He’s fascinated by death and Satan. You’ll see what I mean)